AI/UX Strategy · Design Leadership · Human-AI Interaction
I'm a design leader and AI/UX strategist who does the work. I build visions that land, teams that thrive, and AI experiences that people actually want to use. Twenty years across enterprise, consumer, and AI-powered products — and I'm still the one with the strongest opinions in the room about what matters.
Two ways to work with me
For organizations that need someone to build the vision, lead the team, and make sure design has a seat at the table where strategy gets made.
For organizations building AI products that need someone who has been thinking about how humans and AI communicate — and what makes agents worth talking to.
AppSheet had been acquired by Google but was operating without a long-term product direction. The UX team was structurally broken, the platform was mid-transition from technical to business users, and product leadership kept deferring the Northstar question. I rebuilt the team, claimed the vision work that was sitting unclaimed, and ran a participatory design process that turned the team's own thinking into a compelling strategic direction. Then I stress-tested it with real enterprise customers at Google Cloud NEXT before anyone presented it internally.
As AI agents began reshaping enterprise software, the entire industry was designing for knowledge workers and ignoring a billion-person global frontline workforce. I asked the question nobody else was asking, built the research case, and developed a framework for how agentic experiences need to evolve: from channel-specific chat to adaptive UI, from static to personalized, and — the idea that was purely mine — from a clear creator/user boundary to democratized authoring, where workers shape their own tools through interaction rather than waiting for someone else to build for them.
Most companies treat conversational AI as a protocol problem. Get the rules right, keep humans in the loop, handle the edge cases. All of that matters. But adoption lives or dies on something simpler: is this agent worth talking to? In 2021 I was pushing back on hiding AI from users when that was the industry default. At Google I was arguing that the prompt is not how humans naturally think — they start from problems, questions, documents. The companies that win on AI adoption will be the ones that treated the voice and personality of their agents as a strategic asset, not an afterthought. Almost nobody is doing this yet.
About
I'm a design executive and AI/UX strategist with 20 years leading products from 0 to 1 across enterprise, consumer, and AI-powered experiences. I've been a CDO, a UX manager, a researcher, a content designer, a product manager, and a founder. The through-line is always the same: I find the hard problem and I figure out what it actually needs.
At Google AppSheet I inherited a struggling team, rebuilt it, and built a product vision that influenced roadmaps at the VP level across Google Cloud AI. Before that I won a $25M federal contract as design lead at CivicActions. Before that I led a UX team through a $640M acquisition at BrightRoll. Before that I ran my own design consultancy for a decade.
I want to work on AI products that make people's lives genuinely better, with teams that bring real craft and genuine curiosity to the table. I thrive in environments that are non-hierarchical, transparent, and serious about the work.
Let's talk
Open to design leadership, AI/UX strategy, and senior IC roles at companies building things that matter.